Leap into the Future with LEGO: Only the Best is Good Enough
It’s a brand that’s recognized world-wide, appealing to both kids and adults alike. It often has it’s own aisle in the toy store, drawing you in with full color boxes and tantalizing pictures of miniature worlds. It’s LEGO, the Denmark-based toy company that has a veritable monopoly on the building toy market, selling kits aimed towards all ages and all interests.
LEGO: How It All Began
The LEGO company originated in the carpentry workshop of Ole Kirk Christiansen. The name comes from a self-made contraction of the Danish phrase leg godt, which means “play well.” Appropriate, considering that what started as a small family carpentry shop expanded into a small toy empire in less than a century by consistently creating well-made sets of plastic blocks that can all be combined to create a play experience for children young and old.
The blocks have been made in the same design since it was perfected in 1958, with the same kind of plastic being used since 1963. This all makes LEGO consistent and easy to interlock, meaning that the limits of using LEGO bricks only exists in your imagination. What’s more, LEGO constantly strives to take their product to the next level, living up to their motto “det bedste er ikke for godt.”
It’s no coincidence that the phrase loosely translates to “only the best is good enough.” LEGO blocks are tested to fit within 10 micrometers or they are rejected as not being made well enough. Products are them recycled and the makers try and try again to get the fit and design just right. With extremely high production standards like these and an entire team dedicated to figuring out what the public wants, it’s no surprise that LEGO is a trusted product name world wide.
Types of LEGO Sets
Due to the universal compatibility of LEGOs and their very unique adaptable qualities, the possibilities for marketing the ingenious little plastic blocks are endless. Originally, they were simply sold in sets, then came themed play sets revolving around transportation. In the 60’s and 70’s, the company expanded into popular themes like space and even started marketing specifically to girls by adding furniture and possible figures in many sets.
In the late 1990’s, LEGO started marketing character specific offerings, like an entire line of Harry Potter scenes or the infamous Star Wars Death Star (complete with trash compacter monster in the basement). These, more than anything else, have made LEGO a household name for all ages in the 21st century, appealing to both new collectors and loyal customers alike by adding a fun, whimsical edge to all of your favorite tales.
LEGO on the Internet
LEGO is, in fact, so popular that it has created its own world of artists, fans, and LEGO-centered blogs for enthusiasts to meet up and share their projects and designs with each other.
- At The Brother Brick, you can enter contests, enjoy original designs,
- LEGO Mania offers daily updates about upcoming LEGO products.
- A LEGO a Day is a fun, sweet website where a teacher can share humerous stories of his life and LEGOs.
- Kolcki is even available in three languages!
With these and scores of other LEGO centric blogs and websites growing everyday, the popularity of LEGO doesn’t seem to be diminishing any time soon.
Further LEGO Options
Even though their standard blocks are wildly popular, the LEGO company has never been content to remain with the status quo. They actively seek out new ways to reach wider audiences and continue to please their longtime fans.
- Duplo is their line of building blocks built for the early childhood set, purposely made larger for those tiny fingers that haven’t quite mastered the art of fine motor skills yet.
- LEGO Mindstorm NXT is actually a robot designed by the company to further education and take the next step into the engineering future.
With efforts to constantly expand their customer base by examining the market and providing above average products, their ingenuity is always expanding to new levels.
Although the company started with simple LEGO blocks, they have become an international brand of products that reach far and beyond themed play sets. LEGO video games have been released for several gaming platforms. There is a line of clothes called LEGOwear that’s been on the market since 1993.
There have been movies, a series of books, magazines, and board games all centered around LEGO products. There are even five LEGOland theme parks all over the world featuring everything from LEGO rides to entire miniature cities built of LEGOs. Eight LEGOland Discovery Centers offer some of the same features on a smaller scale, further extending the reach of the tiny plastic bricks.
The company even offers business consulting, helping companies to work through their creative blocks by encouraging creative, three dimensional thinking. With their tireless efforts to provide quality products, it’s no wonder that LEGO has become the powerhouse of a company that it is today.
Conclusion: LEGO at a Glance
With a long, rich history of combining ingenious thinking with the consistency of above average products, LEGO is a company that parents know and trust. What’s more, it’s a company that retains its customers into their adulthood, making it very clear that any age, imagination is a gift.
With LEGOs, you can become a character in your favorite movie or travel into space or learn how to build and program a robot. Or maybe you can make your own adventure entirely. Either way, the blocks are fun, sturdy, and a reliable product for families everywhere.
If you have a personal story about LEGO, leave a comment below and share your experience with the world. We also want to see original photos of your LEGO creations so contact us today!