WWE wrestling action figures are popular among boys but adult collectors have also expressed their interest in these items because of their investment potential. Wrestlers who have become famous in the World Wrestling Entertainment (WWE) television programs are featured in these toys. And for collectors, many of these action figures are now packaged in such a way that the box can serve as an attractive display case.

Examples of wrestlers who are featured in the WWE wrestling action figures are The Rock, Shawn Michaels, Tito Santana, Undertaker, Eddie Guerrero, Kane, Boxing Rowdy Roddy Piper, Bret Hart, Andre the Giant, Triple H, Hillbilly Jim, Hulk Hogan, Sgt. Slaughter, Ravishing Rick Rude, Honky Tonk Man, Brutus Beefcake, Jake the Snake Roberts, Jeff Hardy, Lex Luger, Scott Hall, Ric Flair, Kevin Nash, John Cena and TAZZ. These toys are now provided with much more articulation than their predecessors.

One of the most popular wrestlers who are featured in WWE wrestling action figures is the Undertaker. He was born Mark William Calaway on March 25, 1965. He has been wrestling under WWE Smackdown but he has been inactive since 2007 because of a serious arm injury. Nevertheless, he remains to be one of the most sought after in this kind of toy.

Another popular WWE wrestling action figure is John Cena, who is a professional wrestler who has also made some movies and recorded some hip hop music. He wrestles under the Raw brand of the WWE and he has millions of fans throughout the world.